Product management in one sentence
Product management is a cross-functional role responsible for defining, delivering, and improving a product.
Who do they work with?
Product Managers works closely with Engineering, Marketing, and Sales.
Product management is a cross-functional leadership role
Product management roles are highly sought after in the tech industry, considered to be the holy grail for recent MBA graduates. Here's a great video that summarizes the role and shows what a typical day can look like.
As mentioned in the video, product managers sit at the intersection of business analytics, design, and engineering functions. They need to carefully balance the considerations of these three areas while keeping a laser focus on the customer experience to deliver high quality products on a strict schedule. In terms of the day-to-day, product managers generally have the following responsibilities:
- Be a product evangelist & champion within the company
- Define the market and customer
- Determine launch timing and create sales and marketing materials about the product
- Define the problem the product is solving and product's value proposition
- Conduct competitive analysis on other products
- Define the product requirements and roadmap
- Be the internal and external stakeholder for product communication
Product management is an exceptionally tough role to land straight out of school but there are many product-adjacent roles that are more accessible, such as Project Management, Software Engineering, and Business Analyst roles.
Learn from the pros
Corie is a Product Manager for #BUILTBYGIRLS, a mentorship platform helping young women find mentors in the tech space based in New York. Corie graduated from Washington University with a degree in Physics before starting her career in Product Management.
On the role
Tips for would-be product managers